Earth Day
ORGANIC POST
Brief:
To create a captivating post for Earth Day. It needed to be a fun digital asset for Instagram leveraging Simple’s biodegradable wipes.
Assets Produced:
The outputs included a reel, carousel and static posts. The thought process was to create something socially relevant, something can live in the grid whilst still being fun, cheeky and maintaining Simple’s TOV.
DESIGNED | ART DIRECTED
Creative Routes
ROUTE 1
*UNDER CREATIVE DIRECTION
ROUTE 2
ROUTE 3
ROUTE 4
Skin Education
ORGANIC POST
Brief:
To create an in-feed carousel unpacking the myth 'cleansers can dry your skin out'. Whilst creating a format that is own-able to Simple.
Assets Produced:
Infeed IG Carousel
DESIGNED | ART DIRECTED
Outputs
FRAME 3
FRAME 1
FRAME 2
Product Launch
IG REEL
Brief:
To create a reel, unboxing the NPD cream. They were recently launched and Simple want to showcase them to the community.
Assets Produced:
IG Reel
ART DIRECTED | SHOT | STORYBOARDING | EDITED | COLOUR GRADING
Storyboard
FRAME 1
FRAME 2
FRAME 3
FRAME 4
FRAME 5
FRAME 6
Simple
x Superdrug
PAID COLLAB ADs
These are paid Christmas gifting ads for Superdrug. The ads ran on Instagram and Facebook and were in collaboration with Simple, Dove and Lynx.
Assets Produced:
- In feed Ads
