SheaMoisture Generation Restyle

A CAMPAIGN FOR BLACK HISTORY MONTH X THE ROMANS

OBJECTIVE

To shoot content that highlights the constraints older generations had with KCC hair in the UK by showing progression whilst highlighting the importance of why a broader representation of KCC hair will have a positive impact on future generations.

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SOLUTION

I edited the post-production on the social content. Skilfully combining brand and personal inspiration, creating assets that significantly enhance brand and product awareness for their campaign.

FORMAT

16 Short form ads - Instagram | TikTok | Youtube