ROXi
REDESIGN
This project includes a mock-up landing page design, a Facebook advert and a 30 second video.
The project includes a new website capturing the new style and culture of the brand. The new vision is clean, simple and modern, allowing the products to speak for itself.
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The Instagram page also reflects the new theme right down to the highlights and the Instagram stories. With the use of GIFs and interactive elements, I create engaging content for the followers.
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https://xd.adobe.com/view/7d03c6e4-f84e-46ea-6a26-bdfa338cd5fb-0b32/?fullscreen
ADVERT
This project includes a mock-up landing page design, a Facebook advert and a 30 second video.
This is the Facebook Ad (gif-attached in email) I created using different album covers. I know that ROXi has over 35 million songs so I thought this would be a great way to advertise and draw in new customers showing the variety of genres to choose from. I also feel that this is a better way of showing exactly what the product has to offer.
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VIDEO
ADVERT
This project includes a mock-up landing page design, a Facebook advert and a 30 second video.
This is the 30 second video advert I created using some existing material from ROXi along with animations I created in After effects and some stock-videos. The idea of the video was to showcase the main features ROXi has to offer whilst still keeping it clear and concise.
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LANDING PAGE
Problem
Statement
The current website is quite spread out and doesn't greet the customer with the right information to inform and encourage them to purchase the product.
The aim is to showcase the product with its unique features whilst also keeping a clear and concise amount of information to keep the customer engaged. In this project I created the a mockup landing page for the ROXi website. ROXi is a digital media player that provides full catalogue music streaming, radio, karaoke, music games, sound machine and photo visuals via a TV user interface.
Research
Methods
Persona
Market Research Analysis
Prototype Testing
Information Architecture
Core Customer Needs
Product browsing is the key goal of any shopping experience, the products should be clearly displayed to create an easy and productive shop for the customer.
It is important to draw in the audience from the landing page to ensure that the customer is enticed by the product and increases the likelihood of a purchase.
Solution
With the information I gathered from the market research and persona, I proceeded to sketch a new layout for the landing page. I came up with potential solutions to the different pain points by inputing new information and creating new wireframes.
